Insera LabsINSERA LABS
Team

4 engineers. 4 friends.One mission.

Youssef Twaij

Youssef Twaij

Director & Lead Engineer

Mechanical, PCB, manufacturing. Pharmacy-industry family.

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Abbas Zahr

Abbas Zahr

Systems & Machine Vision

Machine-vision hardware and software, embedded systems.

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Ali Sabra

Ali Sabra

Electronics & Pharmacy Ops

7 years on a pharmacy floor before co-founding.

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Edison Hien

Edison Hien

Software Architect & UI/UX

Computer science, full-stack development.

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The Mission

Australia's pharmacy automation manufacturing.

We're on a mission to lead pharmacy automation manufacturing in Australia — investing substantially in advanced manufacturing equipment to grow local capability and build our machines here. The response so far has been encouraging: we've had interest from pharmacies and healthcare providers since our first public demo.

Our roadmap expands the pharmacy automation ecosystem and progresses naturally into inventory management — aimed at reducing waste, improving stock visibility, and streamlining operations.

Milestones
  1. 2025

    Insera Labs founded in Sydney

    Four friends since 2014, one workshop, and a deblistering problem worth solving.

  2. Late 2025

    Accepted into the Macquarie University MQ Incubator

    Joined the MQ Incubator startup cohort — mentors, industry connections, and a runway to build.

  3. Q1 2026

    Working prototype, demonstrated live

    Shown running to a national distributor of pharmacy automation — the people who know exactly the problem it solves.

  4. Jun 2026

    Macquarie University Incubator — Demo Day

    First public demo. Strong interest from pharmacies and healthcare providers.

  5. Jul 2026

    Accepted into Antler's AUS16 residency

    Ten weeks with a global early-stage investor — mentors, operators, and the founders building alongside us.

  6. Jul 2026

    UNSW Founders — Pitch Night South West

    We pitch the future of pharmacy automation at the Bryan Brown Theatre, Bankstown — in the South West Sydney community we're building for.

  7. Q3 2026

    First pilot begins — patent pending

    Our first supervised pilot begins — the first of five planned pilot sites — with a provisional patent filed on the core systems.

  8. 2027

    Commercial launch — AU first

    The Automated Deblistering Machine is planned to go on sale across Australia, with automated checking next in line.

Macquarie University Incubator
Backed by the MQ Incubator

A Macquarie University Incubator startup.

Insera Labs is part of the Macquarie University MQ Incubator startup cohort — the program that connected us to mentors, industry partners, and the Demo Day stage where the Automated Deblistering Machine first ran in public.

Deblistering today is either done by hand — slow, and hard on the hands — or on machines that have to be manually calibrated for each pack format, which can consume hours a week across dozens of medications. Our machine reads each pack and calibrates itself, cutting that setup from minutes per format to seconds.

View our MQ Incubator profile
$22BPharma automation market by 2030
1M+Pharmacies worldwide
MQ Incubator · Cohort startupDemonstrated live at the Macquarie University Incubator Demo Day, 2026.
Sources: Grand View Research · industry market estimates

Build the future of pharmacy with us.

Whether you run a pharmacy, want to invest, or just want to see the machine run — we'd love to talk.

Get in Touch